The Business: Marketing Management program is designed to prepare students with the core skills necessary to compete and succeed in today’s diverse business environment. Required courses include the organizational functions of accounting, marketing, management, business communications, and business development. Exposure to these concepts provides students with the skills and knowledge they need to succeed in the business world. Through electives students can add specific area knowledge and skills. The flexibility of this program allows for both part-time and full-time study.
The primary goal of this business program is to prepare students for employment upon graduation. In addition, students may decide to continue their studies at four-year institutions and beyond. Students confident that they want to continue to four-year institutions may want to consider FM’s Associate in Science degree in Business Management. Consultation with an academic advisor is recommended and available to students wishing to pursue higher educational goals.
This degree program is offered fully online.
Program Learning Outcomes
Students will be able to:
1) Apply effective oral and written communication, qualitative and quantitative reasoning, and technology competencies to real-world business scenarios.
2) Utilize critical thinking, teamwork, collaboration, problem-solving, and decision-making skills that optimize business outcomes.
3) Analyze how diversity and ethics impact the business environment.
4) Effectively use core competencies in Accounting, Marketing, Management, Economics and Business Software Applications
