July 8, 2014 — Scott Collins
At any given moment, thousands of artists are pouring blood, sweat and tears into their art, but only a fraction of those artists are making money from their efforts and an even smaller percentage are actually making a living at it. In an effort to help local artists and hobbyists monetize their art, a series of interactive panel discussions with working artists and industry professionals will be hosted as a part of Fulton-Montgomery Community College’s Buck Moon Arts Festival on Saturday, July 12. The diverse expert panelists include people such as Yvonne Lieblein, a writer and creative producer who worked for the SCRABBLE brand before launching her marketing and PR firm, Lieblein Associates LLC, and Patrick Longo of Upaya Productions who successfully raised over $23,000 in a Kickstarter campaign to fund a musical that will run at Proctor’s Theatre this fall.
Saturday’s panel discussions begin with a presentation at 11:00 a.m. entitled, “The Entrepreneurial Spirit: Manifesting Your Dream,” by Yvonne Lieblein.
The second panel discussion at 12:00 p.m. (“Developing Your Business Plan,”) will focus on the business of art. The presenters for this panel include Dan Barner (founder and lead strategist for Prolific Marketing in Ballston Spa), bassist, author and clinician Mike Dimin, Yvonne Lieblein, and FM business faculty member Mark Swain.
The 1:30 p.m. panel discussion, “Promoting Your Art: Building an Audience and Building a Buzz,” will focus on many issues surrounding promoting one’s self and one’s art. The panel presenters include Dan Barner, independent artist Bill Coffey, Yvonne Lieblein, Patrick Longo, Leader-Herald newspaper Sunday Editor Brian McElhiney, and Mark Swain.
The 3:00 p.m. panel discussion, “Show Me the Money!” discusses traditional and alternative means of making money as an artist including crowd funding and grant funding. The presenters on that panel include: Bill Coffey, Mike Dimin, Patrick Longo, FM’s Director of Grants and Grant Funded Programs Jean Karutis, Yvonne Lieblein and Mark Swain.
The day’s panel discussions will conclude with a screening of Scorpio: A Case Study of Creating Art Under “Impossible” Situations which will be followed by a panel discussion with Mahmood Karimi-Hakak and Elahe Golpari of Festival Cinema Invisible (FCI); a nonprofit organization dedicated to the discovery and screening of unseen films from around the globe. This 43 minute film, rarely seen in the U.S. and never publically screened in Iran, is a documentary about an Iranian rock band called “The Scorpio” and the impact of rock music on Iranian youth culture during its pre-revolution period in Iran.
The approaches and advice that will be presented in the panel discussions can be applicable to artists working in any medium. While each panel discussion is free and open to the public; RSVPs are strongly recommended as there is limited seating availability. To register, please visit the EventBrite link on festival’s website at http://buckmoonartsfestival.com/making-money-from-your-art/. For more information about the Buck Moon Arts Festival, please visit the festival website at buckmoonartsfestival.com.
Scott Collins is FM’s Registrar and Buck Moon Festival Planning Committee Member.